cozy matcha-inspired pieces to elevate your everyday
Matcha Collection
At Diaries The Label, we believe style should feel personal — like your favourite matcha order. Our first collection is a love letter to matcha, inspired by our founder’s iconic Matcha Monday series. From illustrated totes to cozy crewnecks, every piece is made to feel like you — effortless, expressive, and rooted in the rhythm of everyday life.
Our unisex Matcha Monday Baseball Hat is a clean, classic staple with a fresh twist — featuring “matcha monday” embroidered in a soft matcha green across the front. Made from crisp white cotton with a relaxed, unstructured fit, this hat brings laid-back energy to your daily routine, whether you're grabbing a latte or heading out for a walk.
It’s the perfect nod to your matcha obsession — subtle, stylish, and made to pair with anything.
Details:
100% cotton, chino twill white
Adjustable strap with metal buckle
Unstructured, six-panel, low-profile
Permacurv® visor
Buckle closure with grommet
“matcha monday” embroidered in matcha green
One size fits most, unisex
Wear it every Monday (or every day).
Our Toronto’s Best: Matcha Tote Bag features a hand-illustrated design of Dana Diaries’ 4 best matcha spots in Toronto, brought to life in soft, watercolor detail. Made from durable 100% cotton heavy canvas, it’s the perfect blend of style and function — whether you're café-hopping, grocery running, or heading to class.
Comes in Natural or Black
Includes full zippered closure and a zippered pocket inside
Note: Our Tote Bag in Black is recommended spot clean/gentle handwash only. Our Tote Bag in Natural is machine wash delicate.
Thoughtfully designed for matcha lovers, city explorers, and anyone who wants to wear their local pride with ease.
Details:
12 oz./yd² , 100% Cotton Heavy Canvas.
Full length
top inside zippered pocket.
25" Long self-fabric handles.
Squared-off bottom.
Reinforced at stress points.
11" handle drop
Measurements 18"W x 14"H x 5"D
The ultimate bundle for matcha lovers.
Bring your matcha mood to life — from wardrobe to accessories — with the Complete Matcha Monday Set. Featuring all five of our signature products, this curated collection blends cozy comfort, functional design, and minimalist style into one perfect package. Whether you're sipping, strolling, or sticker-ing your world green, this set has everything you need to live your best matcha life.
What’s included:
Toronto’s Best: Matcha Tote Bag – Hand-illustrated with the top 4 matcha spots in Toronto, this heavy canvas tote is stylish, sturdy, and functional, with zippered details and two color options (choose natural or black colour below).
Matcha Monday Crewneck – Cozy, relaxed, and embroidered with “matcha monday” in crisp white. A statement piece in the perfect matcha green. Is true to size, size up if you prefer an oversized look (choose size below).
Matcha Monday Baseball Hat – A fresh twist on a classic cap, featuring soft green embroidery on crisp white cotton. Chill, unstructured, and effortlessly cool.
Matcha Swatch Tumbler (16oz) – Durable and double-walled, this clear acrylic tumbler features a Pantone-inspired matcha swatch and includes a reusable straw. Iced matcha never looked so good.
Matcha Sticker Sheet (15 Stickers) – Add a splash of matcha to your laptop, water bottle, or journal. These eco-friendly vinyl stickers are weatherproof, dishwasher safe, and made to last.
Why you'll love it:
Save when you buy the full set
Perfect as a gift (or a self-care splurge)
Designed with intention, style, and matcha in mind
Everything ships together, beautifully bundled
Made for Mondays. And every day after.
Because matcha isn't just a drink — it's a lifestyle.
Match your mood to your matcha. Our Matcha Monday Crewneck is the ultimate cozy essential for cooler mornings, slow sips, and caffeinated rituals. Featuring “matcha monday” embroidered in crisp white across the chest, this sweater is a soft yet bold statement for matcha lovers and minimalists alike.
Crafted from a comfy cotton blend in the perfect shade of matcha green, it’s designed for an effortless, relaxed fit that works just as well at home or out and about. Layer it, live in it, love it — this is your new go-to.
Details:
Unisex fit, relaxed crewneck style
True to size, size up for oversized look
60% Cotton 40% Polyester
Embroidered “matcha monday” text in white
Ribbed cuffs, collar, and hem
Color: matcha green
Cold water wash, inside out
Made for Mondays. And every day after.
About Us
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At Diaries the Label, we believe style should tell your story — not rewrite it.
Born in Toronto and inspired by its vibrant café culture, we create thoughtfully designed pieces that reflect real people, local flavor, and everyday rituals. Our products celebrate identity, creativity, and the beauty of feeling seen.
We’re more than a brand — we’re a community of matcha lovers, city explorers, and quiet rebels who want their style to speak honestly. Every design is a diary to culture, crafted with care and rooted in authenticity.
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Our mission is to create stylish, functional, and culturally resonant products that make people feel seen. Through artful design and everyday essentials, we tell real stories — honoring individuality, community, and the moments that matter. Rooted in Toronto, inspired by the world, we exist to reflect who you truly are — not who you’re told to be.
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To be a global lifestyle brand that empowers individuals to express their authentic identities through artful, meaningful design — celebrating local culture and personal stories in every product we create. We envision a world where everyone feels truly seen, heard, and represented in the style they wear.
Meet Our Team
Dana
@danadiaries_ | Founder & CEO
Hi, I’m Dana — matcha lover, storyteller, and founder of Diaries The Label. What started as a fun Matcha Monday series on Instagram quickly turned into something much more personal: a way to blend my love for matcha, design, and human connection into something people could actually wear.
With a 7-year background in marketing, I’ve always known I wanted to build something of my own — something that felt authentic, expressive, and rooted in real stories.
Jennifer
Content Specialist
Hi, I’m Jennifer! I’ve always believed in the power of a good story. After studying English at the University of Toronto, I knew I wanted to use words to build something meaningful — something that connected people. That’s exactly what I get to do here at Diaries The Label.
Whether I’m crafting Instagram captions or helping shape the voice of the brand, my goal is simple: to make sure every word feels honest, intentional, and true to who we are. I’m passionate about storytelling that makes people feel seen — and I’m proud to be part of a brand that celebrates identity, community, and culture in such a unique way.
Contact us.
contact@diariesthelabel.com
Toronto, ON, Canada